New Rules of Engagement for B2B Buyers

Understanding the mind of your buyer is actually one of the big mistakes that many business owners make. These business owners and entrepreneurs fail to understand that buyers have a plethora of options and choices and every google search, twitter search, youtube search, linkedin search, facebook search ….and the list goes on produces new and…

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Selling in 2014 – Consultative Diagnostic Definition of Problems and Pain then ….

We have all seen the selling strategies and techniques used to manipulate us to open our wallets. From pitch, positioning, NLP, tonality, anchoring, Takeway, guarantee, offer stacking and the list goes on but the reality is none of them matter in sales 3.0. Sales 3.0 is simpler and easier as the B2B Buyer Behavior has…

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Kyle Hunt Speaks about Ben Bressington

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JoeFord IV Speaks about Ben Bressington

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Jeremy Marcus Speaks about Ben Bressington

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JFK Airport Using Gamification and Engagement Marketing

Guess how this company is getting their customers involved… it has something to do with getting customer to take action through curiosity and turning action into a game through the use of stories. When I walking through JFK I noticed all these billboards displaying this message and people were stopping, reading and interacting. That is…

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Engagement Marketing WestJet Christmas Miracle

This is truly an impressive form of engagement marketing that most businesses over look, and would not see the value in. However when you actually look IronFX at the ROI in media exposure and brand loyalty this is one of the best ways you can spend you advertising dollars… being on your existing customers. Check…

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How to Become Expert Or Key Person of Influence

So you want to become an expert in your field. You want to be the go to consultant or advisor to companies big and small…. so how to you make this happen in less than six months? It is easier than you think to be come the expert in your field but the real question…

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The Business of Game Mechanics – Ben Bressington Applies Gamification to Your Business

Benjamin Bressington speaks about the Gamification GAMER Formula for applying Game Mechanics into your business and how you need to be aware of game based marketing strategies to gain a competitive advantage. GAMER Formula is the Framework to Win in business & life Video Transcript: Speaker:  Benjamin Bressington   Benjamin:  Good day, or “Crikey,” eh? …

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What if Video Games Were Real… Would it be like this?

So if video games were real what would that look like, would it look like what this Mario and Luigi are doing? How would you spend your day if your life was a video game? If you want to know what these guys are doing it is called freerunning or parkour. These are the niche…

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